The Digital Future!
In a world that is increasingly digitally connected, organizations face an extremely competitive environment. You cannot wait until the digital storm is over. You have to act today, only a few of our current companies will survive in the future. But the future starts today. We include remarkable digital strategy examples from Heineken/Desperados, Booking.com/Staying, Wehkamp
E-Commerce, Randstad/Tempo Team and British Telecom. They show that the future is digital.
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In order to share the knowledge of the best organizations in the digital landscape we are creating a knowledge-community. This publication, delivered as a first minimal viable product (MVP), with the working title “Digital Future”, is based on scientifc contributions and cases from the community partners who delivered best practices. Also, we introduce the Digital Strategy Canvas which is a practical tool to start working on the digital future. This tool has been validated by scientifc research and was underpinned by theories and empirical data. Engage, enable and evaluate your own digital strategies!
Our three key points
Enabling the digital strategy asks for an appropriate balance between the ambitions set in the engage part while making sure that you can arrange everything to make it happen.
Engaging is all about developing relationships with customers by interacting with them through digital services and creating a two-way street of conversation.
Evaluate comprises of various ways of using data analytics, statistics and insights to learn, adapt and measure whether the company’s activities on digital and social media are delivering desired effects.