Menno Both is a founder of Both Social BV. An agency that helps organizations to get ready for the digital future. He is an international keynote speaker and researcher of online marketing, social business, new business models and the digital future. The methods used in the book “Digital Future” are used and optimized by the team of Both Social on a daily basis.
Dr. ir. Ton Spil works at the department of Industrial Engineering and Business Information Systems BMS, University of Twente in Enschede. He has done multiple researches, e.g. Adoption and use of information services, Inter-organizational information strategy, Business Modeling.
Dr. Robin Effing is Professor (Lector) Digital Intelligence & Business at Saxion University of Applied Sciences, an Assistant Professor Business Information Systems at the University of Twente and a visiting Teacher Digital Strategies at Tilburg University. He holds a Ph.D in the field of social media strategy and analytics.
Dr Bibian Ogbuji is an experienced tech-savvy personnel with a PhD in social media strategy, implementation and platform evaluation process. Professionally and academically skilled in tackling business and information technology problems within organisations. She is SAP-certified with good consultancy, IT strategy, Social Media strategy, Business Analysis and Research skills.