053 711 2772 info@bothsocial.nl


How to be successful in a online media world

“Dankzij het Digital Strategy Canvas Programma ‘Improve your Strategy’ hebben wij onze digitale strategie uitgebreid met een werkende Digitale Strategie”

Online Media ‘Improve your Strategy’ Program

Do you want to promote your new services or products through online media? Or increase your brand awareness through online media? Or do you have other needs where online media can play a role? Then our Canvas Program “Improve your strategy” is for you!

The purpose of this program is to set up a practical and targeted digital strategy together with you and to ensure that it is implemented. Target groups are those organizations that want to get more out of their online media activities.

The Digital Strategy Canvas Program is as follows:

1. Inventory

The inventory consists of a number of components:

  • Status of current online media activities
  • Set goals
  • Selected target group (s)
  • Channels and their use
  • Deployment from the organization (= which activities)
  • Advertising (channels, budgets, reach, tools)
  • Existing protocols, agreements and documentation with regard to online media
  • Quantitative zero measurement (followers, IPM scores, range)

2. Digital Strategy Canvas session

Session for determining the strategy based on existing or new goals and target groups. The starting point is the 3E Digital Strategy Canvas. With a team of stakeholders from the client, all aspects of the Digital Strategy Canvas are discussed and completed in approximately one day.

Note: if there are no personas (or cannot be used), they will be made with those present at the start of the Digital Strategy Canvas session.

3. Digital Strategy

After the strategy session, the results are worked out and presented in a practically usable canvas that serves as a guide for the online media activities for all involved.

4. Monthly progress

During 6 months after the Digital Strategy Canvas session, we discuss and monitor the progress of the digital strategy with the client on a monthly basis. We give the customer hands-on advice on how to better adjust the strategy.


Both Social helpdesk is available during the entire program to support and solve practical problems.

Kosten en looptijd

Duration of the program: approximately 6 months
Location: in consultation
Program leader: Canvas master of Both Social
Costs: € 4,000.00 excl. VAT


Do you recognize yourself in this?

Do you recognize yourself in one or more of the statements below?


  • We want to promote new products and services with online media
  • We want to increase our brand awareness with online media
  • We want to advertise for our company on online media
  • We want to recruit new employees with online media
  • We want more results on online media
  • We want to do more with online media, but do not know how
  • We want to add more structure to our online media activities
  • We want to generate leads via online media
  • We want to be ‘top of mind’ with our customers
  • We want to recruit new clients


Then our ‘Hands on Strategy’ program will certainly help you further. Contact us now! 


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Wilt u meer weten over het Digital Strategy ‘Improve your Strategy’ Programma? Of heeft u interesse om het programma te volgen? Vul dan hier het formulier in en we nemen per ommegaande contact met u op.

Mocht u in de tussentijd nog vragen hebben, dan kunt u ons bereiken via de telefoon 053 711 2772, via de mail op info@bothsocial.nl en via WhatsApp op nummer 0646122148. We helpen u graag verder!